Abstract:
Journal of Hospitality Marketing and Management, Special Issue, 20(3), 407-424 2011 This study revealed the motivation constructs for visiting Legoland Windsor tourist attraction. Data was collected from visiting families using semistructured interviews and nonparticipant observations. Grounded theory was employed and the construct of “fun” that emerged as the main motivator for families to visit was deconstructed into its push–pull parts using traditional and revised push–pull frameworks, and contrasted to the travel career ladder model. The study offered an insight into the notion of fun
as a motivator for families to visit a theme park. More importantly,
by deconstructing the notion of fun associated with family
theme park, a touristic setting, this study offered a significant contribution to knowledge; it provided a theorization of the concept,
“touristic fun,” previously undertheorized. It also contributed to
the literature on motivation, particularly, to visiting family theme
parks. The study has also several implications for the development,
