The ambiguous image of Linz: Linz09 - European Capital of Culture

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Show simple item record Iordanova-Krasteva, Elitza Wickens, Eugenia Bakir, Ali 2012-05-31T14:25:36Z 2012-05-31T14:25:36Z 2012-05-31
dc.description.abstract The importance of destination image is widely recognised for its significant effect on the behavioural intentions of tourists. As such, efforts to build and/or improve destination images are critical to the success of destination tourism development. An important prerequisite for the successful long-term destination image improvement and promotion is the knowledge of tourists’ perceptions of the attributes of the destination’s image. This exploratory paper seeks to obtain some insight into this particular knowledge and to provoke discussions by contrasting the projected image of Linz as a tourist destination promoted by its policy makers with the perceived image held by Linz’s potential tourists in the context of the European initiative, “Cultural Capital of Europe” 2009. The paper juxtaposes the results of Linz’s 2008 image monitoring survey conducted by its policy makers with those of an exploratory survey conducted for this study. The latter was designed to capture the image components of Linz held by a convenient sample of domestic and foreign potential tourists to Linz. PASOS Journal of Tourism and Cultural Heritage, Special Issue, 8(3), 67-77 2010 en_US
dc.subject Image en_US
dc.subject Destination image en_US
dc.subject European capital of culture en_US
dc.subject Capital of Culture en_US
dc.subject Cognitive en_US
dc.subject PASOS en_US
dc.subject Affective en_US
dc.subject Cultural Heritage en_US
dc.subject Linz en_US
dc.subject Perspective en_US
dc.subject Knowledge en_US
dc.subject Behaviour en_US
dc.subject Political tourism en_US
dc.title The ambiguous image of Linz: Linz09 - European Capital of Culture en_US
dc.type Article en_US

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