Gender and web design: The implications of the mirroring principle for the services branding model

dc.contributor.author	Moss, Gloria
dc.contributor.author	Gunn, R. W.
dc.contributor.author	Kubacki, K.
dc.date.accessioned	2012-05-31T18:33:37Z
dc.date.available	2012-05-31T18:33:37Z
dc.date.issued	2012-05-31
dc.identifier.uri	http://hdl.handle.net/123456789/428
dc.description.abstract	Journal of Marketing Communications, 14:1 (February 2008), 37-57, 1352-7266 2008	en_US
dc.subject	Marketing	en_US
dc.subject	Communication	en_US
dc.subject	Gender	en_US
dc.subject	Web design	en_US
dc.subject	Mirroring Principle	en_US
dc.subject	Services Branding Model	en_US
dc.subject	Services	en_US
dc.subject	Branding Model	en_US
dc.subject	Model	en_US
dc.subject	Principle	en_US
dc.subject	Diversity	en_US
dc.subject	Business	en_US
dc.title	Gender and web design: The implications of the mirroring principle for the services branding model	en_US
dc.type	Article	en_US