Gender and web design: The implications of the mirroring principle for the services branding model

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dc.contributor.author Moss, Gloria
dc.contributor.author Gunn, R. W.
dc.contributor.author Kubacki, K.
dc.date.accessioned 2012-05-31T18:33:37Z
dc.date.available 2012-05-31T18:33:37Z
dc.date.issued 2012-05-31
dc.identifier.uri http://hdl.handle.net/123456789/428
dc.description.abstract Journal of Marketing Communications, 14:1 (February 2008), 37-57, 1352-7266 2008 en_US
dc.subject Marketing en_US
dc.subject Communication en_US
dc.subject Gender en_US
dc.subject Web design en_US
dc.subject Mirroring Principle en_US
dc.subject Services Branding Model en_US
dc.subject Services en_US
dc.subject Branding Model en_US
dc.subject Model en_US
dc.subject Principle en_US
dc.subject Diversity en_US
dc.subject Business en_US
dc.title Gender and web design: The implications of the mirroring principle for the services branding model en_US
dc.type Article en_US

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