International marketing in an enlarged European Union: some insights into cultural heterogeneity in Central Europe

dc.contributor.author	Skinner, H.
dc.contributor.author	Kubacki, K.
dc.contributor.author	Moss, Gloria
dc.contributor.author	Chelly, D
dc.date.accessioned	2012-06-01T08:31:22Z
dc.date.available	2012-06-01T08:31:22Z
dc.date.issued	2012-06-01
dc.identifier.uri	http://hdl.handle.net/123456789/434
dc.description.abstract	Journal for East European Management Studies, 13:3 (2008), 193-215, 0949-6181 2008	en_US
dc.subject	East European	en_US
dc.subject	Management	en_US
dc.subject	International	en_US
dc.subject	Marketing	en_US
dc.subject	European Union	en_US
dc.subject	Cultural heterogeneity	en_US
dc.subject	Cultural	en_US
dc.subject	Heterogeneity	en_US
dc.subject	Central Europe	en_US
dc.subject	European	en_US
dc.subject	Europe	en_US
dc.title	International marketing in an enlarged European Union: some insights into cultural heterogeneity in Central Europe	en_US
dc.type	Article	en_US