International marketing in an enlarged European Union: some insights into cultural heterogeneity in Central Europe

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dc.contributor.author Skinner, H.
dc.contributor.author Kubacki, K.
dc.contributor.author Moss, Gloria
dc.contributor.author Chelly, D
dc.date.accessioned 2012-06-01T08:31:22Z
dc.date.available 2012-06-01T08:31:22Z
dc.date.issued 2012-06-01
dc.identifier.uri http://hdl.handle.net/123456789/434
dc.description.abstract Journal for East European Management Studies, 13:3 (2008), 193-215, 0949-6181 2008 en_US
dc.subject East European en_US
dc.subject Management en_US
dc.subject International en_US
dc.subject Marketing en_US
dc.subject European Union en_US
dc.subject Cultural heterogeneity en_US
dc.subject Cultural en_US
dc.subject Heterogeneity en_US
dc.subject Central Europe en_US
dc.subject European en_US
dc.subject Europe en_US
dc.title International marketing in an enlarged European Union: some insights into cultural heterogeneity in Central Europe en_US
dc.type Article en_US

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