"Are all consumers the same in hyperspace?"  How use and attitudes to digital technologies varies across segments of population and its impact on digital marketing campaigns

dc.contributor.author	Davies, Vic
dc.date.accessioned	2012-06-15T08:57:59Z
dc.date.available	2012-06-15T08:57:59Z
dc.date.issued	2012-06-15
dc.identifier.uri	http://hdl.handle.net/123456789/492
dc.description.abstract	Marketing Academy Digital Marketing Conference 2008	en_US
dc.subject	Consumers	en_US
dc.subject	Hyperspace	en_US
dc.subject	Use	en_US
dc.subject	Attitudes	en_US
dc.subject	Digital technologies	en_US
dc.subject	Segments	en_US
dc.subject	Population	en_US
dc.subject	Impact	en_US
dc.subject	Digital marketing campaigns	en_US
dc.subject	Digital	en_US
dc.subject	Marketing	en_US
dc.subject	Campaigns	en_US
dc.subject	Technologies	en_US
dc.subject	Academy	en_US
dc.subject	Conference	en_US
dc.subject	Marketing Academy Digital Marketing Conference	en_US
dc.subject	Business	en_US
dc.title	"Are all consumers the same in hyperspace?" How use and attitudes to digital technologies varies across segments of population and its impact on digital marketing campaigns	en_US
dc.type	Presentation	en_US