"Are all consumers the same in hyperspace?" How use and attitudes to digital technologies varies across segments of population and its impact on digital marketing campaigns

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dc.contributor.author Davies, Vic
dc.date.accessioned 2012-06-15T08:57:59Z
dc.date.available 2012-06-15T08:57:59Z
dc.date.issued 2012-06-15
dc.identifier.uri http://hdl.handle.net/123456789/492
dc.description.abstract Marketing Academy Digital Marketing Conference 2008 en_US
dc.subject Consumers en_US
dc.subject Hyperspace en_US
dc.subject Use en_US
dc.subject Attitudes en_US
dc.subject Digital technologies en_US
dc.subject Segments en_US
dc.subject Population en_US
dc.subject Impact en_US
dc.subject Digital marketing campaigns en_US
dc.subject Digital en_US
dc.subject Marketing en_US
dc.subject Campaigns en_US
dc.subject Technologies en_US
dc.subject Academy en_US
dc.subject Conference en_US
dc.subject Marketing Academy Digital Marketing Conference en_US
dc.subject Business en_US
dc.title "Are all consumers the same in hyperspace?" How use and attitudes to digital technologies varies across segments of population and its impact on digital marketing campaigns en_US
dc.type Presentation en_US

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