Selling soccer in a football world: Pele, Beckham and postmodern sports marketing

dc.contributor.author	Harris, J.
dc.contributor.author	Lyberger, M.
dc.contributor.author	Lee, Sua
dc.contributor.author	Clayton, Ben
dc.date.accessioned	2012-06-18T08:27:48Z
dc.date.available	2012-06-18T08:27:48Z
dc.date.issued	2012-06-18
dc.identifier.uri	http://hdl.handle.net/123456789/503
dc.description.abstract	7th Annual Conference of the Sport Marketing Association, Cleveland, Ohio 2009	en_US
dc.subject	Annual Conference of the Sport Marketing Association	en_US
dc.subject	Cleveland	en_US
dc.subject	Ohio	en_US
dc.subject	Annual Conference	en_US
dc.subject	Conference	en_US
dc.subject	Sport	en_US
dc.subject	Marketing	en_US
dc.subject	Association	en_US
dc.subject	Annual	en_US
dc.subject	Selling	en_US
dc.subject	Soccer	en_US
dc.subject	Football world	en_US
dc.subject	World	en_US
dc.subject	Pele	en_US
dc.subject	Beckham	en_US
dc.subject	Postmodern sports marketing	en_US
dc.subject	Postmodern	en_US
dc.subject	Business	en_US
dc.title	Selling soccer in a football world: Pele, Beckham and postmodern sports marketing	en_US
dc.type	Presentation	en_US