Selling soccer in a football world: Pele, Beckham and postmodern sports marketing

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dc.contributor.author Harris, J.
dc.contributor.author Lyberger, M.
dc.contributor.author Lee, Sua
dc.contributor.author Clayton, Ben
dc.date.accessioned 2012-06-18T08:27:48Z
dc.date.available 2012-06-18T08:27:48Z
dc.date.issued 2012-06-18
dc.identifier.uri http://hdl.handle.net/123456789/503
dc.description.abstract 7th Annual Conference of the Sport Marketing Association, Cleveland, Ohio 2009 en_US
dc.subject Annual Conference of the Sport Marketing Association en_US
dc.subject Cleveland en_US
dc.subject Ohio en_US
dc.subject Annual Conference en_US
dc.subject Conference en_US
dc.subject Sport en_US
dc.subject Marketing en_US
dc.subject Association en_US
dc.subject Annual en_US
dc.subject Selling en_US
dc.subject Soccer en_US
dc.subject Football world en_US
dc.subject World en_US
dc.subject Pele en_US
dc.subject Beckham en_US
dc.subject Postmodern sports marketing en_US
dc.subject Postmodern en_US
dc.subject Business en_US
dc.title Selling soccer in a football world: Pele, Beckham and postmodern sports marketing en_US
dc.type Presentation en_US

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